i walk past images everyday and i always think i should photograph that, i need to get a picture of that.
walking or driving past them, those images become part of a subconsciousness, a little landmark or punctuation of thought.
i guess that is exactly what advertising is all about - “today i’m going to be effective and optimistic full of positive ideas! wow, i sure am thirsty for pepsi. i don’t even like pepsi.”
when i finally take a picture of it with my camera. the photo replaces the actual sight and slips deeper into a forgotten zone. the landscape changes or is removed and the unconscious punctuation is released.
